China Glaze Hologlam collection press release

TRAVEL TO A NEW GALAXY WITH CHINA GLAZE®

China Glaze® Introduces 12 Illuminating Holographic Lacquers with Hologlam

Los Angeles, CA – (March 2013): 3…2…1…Blast off! Take your summer manicure out of this world with China Glaze® Hologlam, an all new12-piece collection of shimmering holographic nail lacquers. 

China Glaze® established itself as the leader in holographic nail lacquer with the 2007 OMG! collection, one of the most popular collections in the brands’ history.  Fueled by that success and back by popular demand, China Glaze® Hologlam uses reflective, holographic particles to capture light and transform nails into amazing, ever-changing visual effects.  With a strong linear finish whether indoor or shining bright in the sun, China Glaze® Hologlam bends and changes, creating an illuminated three-dimensional, traveling color effect across the nail.

The China Glaze® Hologlam collection features 12 futuristic shades, including:

Get Outta My Space: powdered violet

Astro-Hot: soft, baby pink

Infra-Red: warm, magenta pink

When Stars Collide: warm maroon

Not In This Galaxy: bright, warm coral

OMG A UFO: warm, moss green

Don’t Be A Luna-Tic: turquoise aqua

Sci-Fly By: light, silver blue

Take A Trek: cool, denim blue

Strap On Your Moonboots: midnight sky blue

Galactic Gray: warm, gunmetal

Cosmic Dust: silver metal

The China Glaze® Hologlam collection will be available in April 2013 at fine salons and beauty supply stores nationwide with an SRP of $14.

China Glaze is free of DBP, toluene, and added formaldehyde.

China Glaze nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, please visit www.chinaglaze.com or follow China Glaze on Facebook (@ChinaGlaze), Twitter (@ChinaGlazeOfficial) and Pinterest (pinterest.com/chinaglaze).

China Glaze® is a division of American International Industries.